The first-line brand has always stick
The first-line brand has always stick to the "elite" line, also made the price reduction as their choice of promotional methods are most reluctant, so the introduction of a meet market, relatively inexpensive sub-brand to become one of the ways to resolve conflict well. Prada had already started to push for their preferred leisure and sports sub-brand. In Gucci the ",Take these three South Korean;lipstick effect" under the influence of consumers prefer to buy first-line brand of accessories and leather goods to match old clothes. Thus,Trapp has purchased 55 industry, consumption of sports in this fashion crisis, handbags, purses, and various accessories have become the first "resurrection" in a part of it is not hard to understand. LV handbags started to increase right away from the importance attached accessories products aimed at lowering the price of a single product; while Tiffany bought a handbag brand Lambertson Truex, hopes to sell handbags to survive the financial crisis.
a beautiful fashion bubble are ruthless financial crisis Gucci broke. China’s fashion wear, when girls did not seem entirely the need for cold, they often wear law is wear a thin layer of silk stockings, and then coated with thick snow boots. Applied on the network buzzwords: "They are not warm to wear, but the trend." Snow boots prices vary investigation by the reporter learned that the blue harbor commercial area in Beijing, UGG store, the genuine snow boots Gucci prices from 2000 Multiple to 4000 of dollars, some of which mark in China, while others are manufactured in Australia. The new product from Australia is not only expensive, many models do not spot the need reservations, wait time may be a month or more. In the Xidan Pearl, Warwick, and some clothing shoes wholesale mall, a variety of high imitation,From last fall to the present, the original list, Wei Huo’s UGG snow boots priced from 50 yuan to 100 dollars. In this "cold", for first-line brand in order to bail out can be said to be racking their brains. Under the influence of the economic crisis, people began to show concern for the value of clothing and wear performance of the original, so that many only design "concept" of designers into an awkward position.
Various cost-saving measures have been unable to arrest a number of fashion brands bankruptcy. Well-known custom in France, high fashion brand Christian Lacroix (Christian Lacroix) declared bankrupt, the whole fashion industry into an unprecedented panic. The minority owners, as the existing 17 Haute Couture (Haute Couture), on behalf of Paris fashion, one of the top level of the brand, 2008 with annual sales of 30 million euros, a loss of 10 million euros. How did this Paris fashion "color master" reputation as a designer of the same name as the brand filed for bankruptcy eventually ended in the nightmare of the fashion industry did not this was the end: German luxury group Escada on August 13 last year filed for bankruptcy protection, the Italian fashion industry giant ITHolding Group formally filed for bankruptcy protection, black for the design of spindle and the world famous Japanese designer Yohji Yamamoto (Yohji Yamamoto) and 6 billion yen due to its liabilities filed for bankruptcy … …
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